Democrat Francesca Hong promises to be 'wild card' in Wisconsin governor's race

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MADISON, Wis. (AP) — A Democratic state lawmaker who is promising to be a “wild card” joined Wisconsin's open race for governor on Wednesday, saying she will focus on a progressive agenda to benefit the working class.

State Rep. Francesca Hong, who lives in the liberal capital city of Madison, is embracing her outsider status. In addition to serving in the state Assembly, Hong works as a bartender, dishwasher and line cook. As a single mother struggling with finding affordable housing, she said she is uniquely relatable as a candidate.

“I like considering myself the wild card," Hong said. "Our campaign is going to look at strategies and movement building, making sure we are being creative when it comes to our digital strategies.”

Part of her goal will be to expand the electorate to include voters who haven't been engaged in past elections, she said.

Hong, 36, joins a field that doesn't have a clear front-runner. Other announced Democratic candidates include Lt. Gov. Sara Rodriguez, Milwaukee County Executive David Crowley and state Sen. Kelda Roys. Additional Democrats are considering getting in, including Attorney General Josh Kaul.

On the Republican side, Washington County Executive Josh Schoemann and suburban Milwaukee business owner Bill Berrien are the only announced candidates. Other Republicans, including U.S. Rep. Tom Tiffany and state Senate President Mary Felzkowski, are considering running.

The race to replace Gov. Tony Evers, who is retiring after two terms, is open with no incumbent running for the first time since 2010.

Berrien said Hong’s “socialist ideology gives Wisconsin voters a clear choice in the battle between the builders and the bureaucrats.” Schoemann didn’t immediately return a message seeking comment.

Roys did not address Hong’s entrance into the race directly, but in a statement said the primary will “give voters the opportunity to see who is best prepared to confront the challenges facing Wisconsin families and actually deliver wins for working people and the middle class.”

Rodriguez and Crowley did not immediately return messages seeking comment.

Hong is the most outspoken Democrat to join the field. She is known to use profanity when trying to make a point, especially on social media.

Hong is one of four Democrats in the Wisconsin Assembly who also are members of the Socialist Caucus.

“We’re meeting a moment that requires a movement and not an establishment candidate,” she said.

She promised to make working class people the center of her campaign while embracing progressive policies. That includes backing universal child care, paid leave, lower health care costs, improving wages for in-home health care workers and adequately funding public schools.

Like other Democrats in the race, Hong is highly critical of President Donald Trump's administration and policies.

“It’s important to refer to the administration not as an administration but authoritarians who aim to increase mass suffering and harm working class families across the state," Hong said. “A lot of communities are scared for their families, for their communities, how they’re going to continue to make ends meet when they’re worried about health care and salaries.”

Hong was elected to the state Assembly in 2020 and ran unopposed in both 2022 and 2024.

The Democratic primary is 11 months away in August 2026, and the general election will follow in November.